The 'Science' Behind Generic Sports Drinks

Peek behind the curtains of the sports drink industry's 'science' claims.

1 Min Read

Before we start delving into the science, we need to assemble a team. A team of physicists, flavor technologists, focus groups and even psychologists. If there’s a nutritionist onboard, they’ll be paid to look the other way. What comes next has nothing to do with nutrition, in fact, it’s quite the opposite.

This highly trained team is about to embark on a journey where they create the next best selling beverage. How? Simple, they work together to develop a product that excites all of your senses by combining salts, sugars and fats and a range of chemicals, artificial colours, flavours, preservatives and other chemical additives.

They’re incredibly good at what they do. The issue is they do isn’t optimised around healthy hydration, it’s optimised around creating a best selling product.